SAPUTRA, Harmawan Teguh; PUTRA ANDREAN, Moch. Dio; HANDAYANI, Putri; LINDAWATI, Dwi Ayu; WIJAYA, Adi Surya. Peran Kualitas Produk Dan Diskon Terhadap Keputusan Pembelian Brand di Matahari Johar Plaza Jember. Journal of Economics, Management, Business, and Entrepreneurship, [S. l.], v. 2, n. 2, p. 33–40, 2024. DOI: 10.31537/jembe.v1i2.2173. Disponível em: http://jurnal.unipar.ac.id/index.php/jembe/article/view/2173. Acesso em: 22 mar. 2026.